General Classic White delivers a great snus experience and has delicious taste. The spicy and strong tobacco character is ingeniously paired with pepper and General’s classic note of bergamot. Bergamot is a very fragrant citrus fruit that gives the snus a long-lasting fresh feel and, coupled with a nice salt balance, accentuates the tasty tobacco character.
The good thing about White Portion snus is the prolonged flavour and nicotine release due to the dry material on the outside of each pouch. It is also a more discrete snus option as it produces minimal dripping, even after being kept in over long periods. The white pouches also give a more even release of nicotine.
Johan Boman and Ferdinand Körner began the manufacture of General in 1866, based on Boman’s original recipe where rich taste met high quality. General is not only one of the oldest snus brands on the market today, it is also one of the most innovative. Now a member of Swedish Match, it continues being manufactured using the original recipe as well as in accordance with the strict quality control standards known as Gothiatek.