List of products by brand ETTAN

Ettan and The Birth of Modern Snus

The original recipe

Ettan’s original recipe, with a rich blend of tobacco, salt and water, is a well-preserved secret from 1822. It was first developed and refined by Jacob Fredrik Ljunglöf, then improved and packaged for the mass market by his son Knut Ljunglöf, while always maintaining the highest possible quality standards.

Knut Ljunglöf had a gift. He could tell the quality and moisture content of snus just by sniffing it. Every morning a silver tray with fresh snus from production was placed on his desk. He would then take a sample of the freshly made snus to his nose and sniff. If he nodded approvingly, the snus could be packaged and sold. If he was not satisfied, the entire batch was thrown away. Throughout the world, Knut Ljunglöf was known as the ‘King of Snus.’

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